This award-winning campaign used humour to highlight the risks and challenges of delivering aid in some of the toughest parts of the world.
“We chose Islamic Relief UK as the winner of the Marketing Campaign of the Year as it’s a brilliant campaign that uses humour to tackle quite a difficult topic, which we thought was really innovative and really useful. The results speak for themselves. They managed to attract almost 20,000 new supporters, which is phenomenal in this day and age. They’ve done a really great job at tackling something difficult.”
Devia Gurjar, Third Sector Awards Judge.
My roles included assisting the production team in filming and directing the video along with logistics.
